I love Apple! I know I know we can find far better products paying less! That is how works the LoveBrand! And now I want to share somethings from their new product category.
Fashion + tech = Apple Watch!
The Apple watch - on sale in early 2015!
Today I wish I was in Paris to see Apple watch one day event chez Colette! Apple meet the fashion followers during Paris fashion week in this spectacular place!
That was the first public appearance since company CEO Tim Cook unveiled it at a media event in California earlier this month, though it remained a decidedly hands-off affair. The watches were kept behind glass displays on the ground floor of the store, and visitors were not allowed to touch them.
Today also the Apple watch kept behind glasses and only some of selected members of press get the chance to try it on! Anna Wintour, Karl Lagerfeld, Suzy Menkes are some of those VIP names.
Since I receive this invitation from Colette - as all Colette followers!- I was sure that it is going to be a very important event! I tried to follow different blogs and news to know as much as I can about that!
Here is the brief look to the journey of Apple Watch:
09.09.2014 : New York Fashion week eve- first media appearance!
29.09.2014 : The midnight unveiling in the windows at Colette! The beyond anticipated product was unveiled to top fashion editors at a breakfast at the boutique early morning. Karl Lagerfeld stopped by to chat with Apple's Jony Ive even though the Chanel show was due to start half an hour later!
30.09.2014 : First public appearance time! There was a long queue in from of the store! And the long windup culminated with a dinner for 250 at Azzedine Alaïa’s place in the fourth arrondissement. Yes dinner for 250! Lenny Kravitz, Franca Sozzani, François-Henri Pinault, Salma Hayek, and Rossy de Palma were some of the guests!
I saw some different videos about the event and here is one of them that I liked very much:
And here is the Apple Watch video:
And of course now I have to tell my favorite! Actuallt I have 2! They are of course from the Edition line! As I'm a jewelry designer it's so normal, isn't it? :)
Have a great weekend!