I would like to talk a little bit about a book that I read a couple of months ago when I start to write today.
Unfortunately published only in turkish! “The first brand is Adam?” What an amazing title!!! I saw this on the shelves, I bought it right away and I read it in 2 days… I definitely recommend if you like to read about branding!
To be an iconic brand you have to feel the brand values in your DNA! It is not only about the famous 4P!
I won’t talk about the book here but I would like to give you just an example about Volvo from the book. When someone say Volvo the first thing in our mind is safety. Isn’t it? We all know how they invest and communicate emphasizing safety. Ok that is how 4P works! I have one question for you guys: Do you know who invented the seat belt (three point seat belt that we are using today)? Volvo, yes. But we have seat belts in all cars, right? They got the patent but they never went to court when the other car producers start to use seat belt in the way they invented because that wasn’t about the design that was about safety, that was about human life, that was about their brand value… See… You have to think in this way if you want to be an iconic brand!
While I read that book I was thinking about some scenes with Adam & Eve from Italian Renaissance. And I always see a snake there… I was in Istanbul when I read this book and that was 130th anniversary of Bulgari! Of course those days when I think snake I think only about Bulgari! Serpenti - the brand iconic collection! I did a sketch the next day I finish reading that book about branding…
I have a different kind of connection with Bulgari… I moved to Rome in 2011 and since then in my daily walks near Tevere River I’m used to see Bulgari Headquarters. I’ve been inside a couple of times for work occasion as well! Almost all of my professors from the master program in IED worked in Bulgari for a couple of years during their career path. As they were in the top executive level we heard a lot about Bulgari! We did a lot of case study looking to Bulgari history! And I really feel a deep connection with this amazing brand that I adore!!!
What makes this brand so special for people? A strong Italian heritage, bold and distinctive style, colorful look, craftsmanship… We can have a long list here…
The first Bulgari boutique opened in Rome in 1884 and 130 years later the Italian jewelry brand is bigger than ever before. Today it is a global and diversified luxury brand with a product and service portfolio of jewels, watches, accessories, fragrances, hotels and resorts featuring exceptional quality, an innovative style and impeccable service.
To celebrate this historic anniversary, a new version of the iconic Bulgari ring, the Bzero1, has been released wit Bulgari Roma logo! It looks amazing!
They created a special edition watch and accessories as well.
Bulgari has flown in about 300 guests from around the world to attend its grand festivities to celebrate the luxury jewelry company’s 130th anniversary. The party was held in front of Piazza di Spagna, illuminated for the occasion with Bulgari colors! A dinner followed at Palazzo Núñez-Torlonia, attended by Carla Bruni-Sarkozy, Adrien Brody and Valeria Golino, who sparkled with the light of the brand's new fine jewelry collection. Enjoy the video!
The Houston Museum of Natural Science has partnered with the Italian jeweler’s Heritage Collection to coordinate Bulgari: 130 Years of Masterpieces. The exhibition will showcase more than 150 Bulgari jewelry designs, representing each phase in the brand’s history since its founding in 1884.
The exhibition highlights many of Bulgari’s most innovative designs throughout its history, starting with items crafted by Sotirio Boulgaris, the silversmith who founded the company and worked at its first outpost, in Rome, at the turn of the 20th century. The exhibit then explores every successive era, from elegant platinum-heavy works of the 1930s to the boldly modern, colorful designs of the 1960s—such as emerald-and-amethyst bib necklaces—to the serpent-shaped watches from the mythology-inspired Serpenti collection of the 1970s and nature-inspired designs of the 1980s. The show also includes a selection of gems from the personal collection of Elizabeth Taylor, along with portraits depicting Bulgari jewels modeled by the film icons Grace Kelly and Sophia Loren, among others. The exhibition will run through October 5.
Today I did another one for the anniversary of Bulgari when I decide to drop some line about this occasion and to talk about an iconic brand:) This one is the palm cuff that I inspired from Adam & Eve - a matching item with the sketch that you see below! That’s me I can’t stop myself to do some little things like that! I love Rome - I love jewelry - I love Bulgari!!!