Less is More…

Helloooo again after a quite busy period! 

In this post I would like to talk about minimalistic style! I adore fresh and contemporary designs! And I believe "simplicity is the ultimate sophistication" with all my heart and soul! 

I think it is much harder to design modern jewelry than traditional. And also I love to design jewelry with a story… I always tried to write the inspirations and shared the stories with the sales teams or directly with the customers! When you mix both stories and minimalistic style you have to work hard on forms! Form will be your key and a simple touch will finalize your artwork!

Don’t think that simple style is for cheap fashion jewelry. They were maybe like that in the past but now with the new luxury trend we started to see this kind of jewelry on the biggest jewelry houses windows! 

I would love to share new collection of Tiffany now to better explain what I mean! Tiffany T! They identified this collection as “An Unapologetically Modern Collection by Tiffany’s New Design Director”  We all know about the Tiffany style they are so modern. Even in this situation I believe that it is a very brave move for the new design director to create a new icon for the brand using such a simple thing! “T”! I’m really impressed! So fresh and so Tiffany! Very well done! Congrats! Francesca Amfitheatrof wanted to create a symbol for modern life and its relentless energy that flows through New York and drives art and culture around the world. And she said also this is just the beginning of what she hope to accomplish. I can’t wait to see her new collection! Here are some photos from Tiffany T.

And also Bzero1 can be also a good example for new luxury trend. Bzero1 is created as a philanthropy project but as soon as they release it turned an iconic item for Bulgari. And now we started to see new versions of Bzero1 each year! I wanted to share some Fabrizio Ferri photos from the last ad campaign of the collection! He was also the photographer of the successful philanthropy project! 

Actually I wanted to share some some Gossef collections at this point but as we are still dealing with some concept stores and getting ready to release our collections by late fall for the first time I will postpone to publish Gossef collections photos for a while! I can’t wait to share them with you! So excited!